Summary

The objective of this project is to provide Caltrans and other transportation agencies with a foundation for the design and marketing of public transportation systems to the demographic groups of California. To achieve this objective, an analysis of travel patterns within each group will be conducted using surveys. This will help planners to understand the factors that contribute to an individual's travel needs, including shopping and work, as well as the factors that constrain an individual's travel like income, licensing, and time. Attitudes and preferences towards modes of transportation will also be measured.

Deliverables of the project include accessible guidebooks for transportation planners that include a selected demographic group and their geographic distribution, their socio-economic characteristics, their travel needs and patterns, and their attitudes and preferences, their choices and outcomes when selecting a mode of travel. Recommendations will then follow. Guidebooks will be distributed within Caltrans, transportation agencies, and tribal entities. In addition to the guidebooks, a series of presentations will be conducted to explain results and recommendations of this study. A research agenda is the final step of the project, setting priorities for Caltrans when conducting further research on travel behavior within demographic groups.

Related PATH Articles/Journals

(None Published)